
“AI Didn’t Kill Content Writers—It Has Transformed Their Role”
When AI-powered writing tools like ChatGPT and Jasper emerged, businesses feared that human content writers would become obsolete. However, the reality has been quite the opposite. Instead of replacing writers, AI has reshaped its role, creating a growing demand for content writer virtual assistants (VAs) who blend AI efficiency with human creativity, strategic thinking, and SEO expertise. According to the Salesforce report, 76% of marketers are already leveraging AI tools for content creation; however, 31% of them still emphasize the need for human oversight to ensure accuracy, quality, and originality.